More than events — this is movement.
MBG360 builds the rooms where culture, sport and capital meet: Fenty at All-Star Weekend, Balmain with Cade Cunningham, Louis XIII at fashion week, Lamborghini at Art Basel, the Afties in Cannes.
Balmain × Cade Cunningham × MBG360 × Awoye Capital
Quantum with LVMH
NYFW × Louis XIII
The Afties @ Cannes Lions
MBG360 joined forces with Fanatics, Spirit and PTTOW Sports to co-sponsor the Afties during the Cannes Festival — a high-profile night built to spotlight sports talent. The guest list blended sports icons, entertainment stars and creators, including NBA champion Draymond Green, Janelle Monáe, Monet McMichael, WNBA legend Sue Bird, Tinashe and more — a celebration of sport and entertainment, and a platform for industry leaders and rising talent to connect.
“When We Fly” Art Basel ’24
MBG360 Brunch hosted by Keri & Yara Shahidi & Brandon Blackwood
WNBA All-Star Weekend with Fenty, Unrivaled and Gran Coromino
MBG360 hosted a star-studded WNBA All-Star Weekend closeout featuring All-Star champion Arike Ogunbowale, NFL champ Kyler Murray, Netflix star Madison Bailey, Paige Bueckers and more. The night’s highlight was a performance by Flau’jae and free goodies from Fenty Beauty. The celebration raised awareness for the WNBA and women’s sports, supported by Rihanna’s Fenty and Breanna Stewart’s Unrivaled.
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